We have been getting feedback from several family entertainment centers that the Groupon website has proven to be a very successful marketing tool.

For those of you not familiar with the concept, Groupon offers a deal of the day in 30 US cities and they are rapidly expanding.  Retailers produce a daily 'deal' that must be purchased by a minimum amount of people before the 'group is on'.

The power of the concept is it relies on the power of referral marketing as customers seek out friends to go in on the deal.  Here is video of Groupon that appeared on the Today Show.


0 comments: