We teamed up with Dan Coppola from ICE Games for our recent webinar, Marketing Tips to Increase Game Room Revenue. Dan and George McAuliffe, President of Pinnacle Entertainment Advisors by Redemption Plus, share their combined 50 years of industry experience to show you some quick and easy ways to motivate game play by improving the customer experience.

Topics covered include:

- Effective promotions
- Taking advantage of the season
- Crane, merchandiser, and counter themes that work
- Capitalize on your winners
- Expanding redemption to the game room

View the webinar for free here.

Read Users' Comments ( 0 )

One of the biggest challenges for FEC owners is to continually introduce change to their facility. Perhaps the most cost efficient way of all, if approached properly, is internal marketing, which is one opportunity that's often overlooked. Since you don't have to reach far, it's extremely efficient and inexpensive. Fall and winter are great opportunities to introduce new ideas for your guests to come back. Halloween is a perfect example and quickly approaching.
Click here to read the full article.

Read Users' Comments ( 0 )

You'll receive a 5% discount off your Christmas kits when they're pre-ordered by October 26!

The revenue generating power and competitive prices combine to make these mixes ideal for your cranes from Nov through Jan 1.

Small Christmas Crane Kit #305724

$1.05 sale average
Jumbo Christmas Crane Kit #307039
$2.14 sale average
Jumbo Christmas 100% Licensed Crane Kit #313745
$4.28 sale average

Read Users' Comments ( 0 )

In September 2009's Replay Magazine you can see an article I wrote outlining an internal marketing plan. It's also available at http://www.grouppinnacle.com/resources.html and www.redemptionu.com . The central theme is to find simple, low cost ways to deliver change over time. A key way to do this is by paying attention to your merchandise selection in both redemption and cranes and merchandisers.

Many operators make sure they change their merchandise, but do we put a lot of effort into making sure our customer's notice the change? The Redemption Center is a terrific place to change it up. Take a walk through any major retailer: they frequently move things around, they decorate, they theme, and they assort merchandise by color, seasonal and otherwise. They also deploy signage to create new looks and support seasonal and other looks. Why aren't we taking a page from their playbook?

Read Users' Comments ( 0 )