
I've always said "You have to catch your customers attention to capture impulse revenue." In today's crane and merchandiser market one of the most powerful attention grabbing methods is a "themed" presentation.
Themed presentations take several forms. One of the most popular and effective is a themed plush display in a crane. The plush can be 100% licensed plush from a
popular cartoon or it can be
generics with something in common. Whether licensed or generic the uniformity of the presentation makes your crane display "readable" at a glance, requiring less effort from the audience to identify desirable prizes.
Another attention grabber for cranes is toys or
balls with a common license, color scheme or gimmick.
Puffer assortments are particularly attractive due to their tremendous ability to drive sales combined with ultra low price points.
Cranes are not the only prize dispensing machines to benefit from
theming. Merchandising machines like
Stacker and Sports Arena have demonstrated attention grabbing power when flashed with a theme. In the case of Stacker a powerful theme is
candy minor prizes. Candy offers universal appeal and immediate brand recognition at profitable cost averages. Sports
Arena games merchandised with
Webkinz or Lil' Kinz are another example of a proven effective, themed display, delivering again on brand recognition and perceived value.
Whatever your merchandising method it's important to remember that crane and merchandiser revenues are impulse driven: capturing attention=capturing impulse revenue!