Crane and merchandiser sales are driven by impulse; you have to catch your customers attention to capture impulse revenue.
Most venues provide unexplored or underutilized opportunities to grow revenue. Obvious choices are a lobby where guests wait to be seated but there are subtle variations of this that can be quite powerful.
A crane positioned outside a restroom can be a strong revenue generator because while one guest is in the restroom, another guest is outside the restroom waiting for them. This provides a quick opportunity to catch their attention with a clever prize display. Anyone can find themselves waiting outside a restroom so make sure to display
prizes that appeal to a wide demographic.
In an FEC (family entertainment center,) adjacent to the redemption store is another unique opportunity. Quite often parents wait just outside while their kids are shopping so impulse machines with prizes like
jewelry or
licensed plush targeted towards an older demographic provide another chance to grow revenues.
The real beauty of cranes and merchandisers is that they boast the ability to grow your per capita sales by enticing your guests to play a game that they may not have played if you hadn't appealed to their impulses.
My wife never goes to the store to buy People Magazine, but she rarely comes home without one! Use cranes and merchandisers the same way the local grocery store uses snacks and magazines at the check out and cash in on impulse anywhere your guests are waiting!
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