There has been a trend in recent years, in new FEC's, to create "redemption stores" or rooms instead of traditional redemption counters. I wonder, though, if anyone has really studied this or if it might be a fad. Many of our Redemption Plus customers,FEC's operators, often say that redemption stores are more like a retail experience. True enough. But redemption is not a retail experience. Redemption has its own magic, pyschological drivers and motivators. I worry about anything that separates the merchandise from the games in an arcade.

Still, several operators for whom I have a lot of respect swear by the store approach. No doubt there are pros and cons for each. I suspect there is a happy medium (which we are experimenting with in our consulting practice) blending the best of redemption rooms and redemption counters, while minimizing the negatives. As we develop this "third way" for redemption arcades and FEC's, why not join the discussion? Which of these (three) sides are you on?

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Many bowling centers have benefited from the additional revenue of a high powered redemption game room and George McAuliffe lays out the business case in his webinar entitled How Bowling Centers Can Profit From a Better Game Room.

Key topics covered are what it costs to get a redemption center up and running and how much is the ROI.  The 'Circle of Profitability' outlined shows how factors like purchasing, game management, merchandising, and controls can make or break a game room. 

Whether you have a game room or are interested in making the investment, all bowling centers can benefit from this informative discussion.  Click here to view it.

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