In September 2009's Replay Magazine you can see an article I wrote outlining an internal marketing plan. It's also available at http://www.grouppinnacle.com/resources.html and www.redemptionu.com . The central theme is to find simple, low cost ways to deliver change over time. A key way to do this is by paying attention to your merchandise selection in both redemption and cranes and merchandisers.

Many operators make sure they change their merchandise, but do we put a lot of effort into making sure our customer's notice the change? The Redemption Center is a terrific place to change it up. Take a walk through any major retailer: they frequently move things around, they decorate, they theme, and they assort merchandise by color, seasonal and otherwise. They also deploy signage to create new looks and support seasonal and other looks. Why aren't we taking a page from their playbook?